Both presentations were markedly similar - you get ushered in by a sweet talking attendant who appeals to your emotions by asking you about your dream vacations, about being able to take those for free, about gifting them to family members etc. Then you get shown a video of timeshare owners talking about how they love being owners. Both videos mention stuff about points etc, which awakens your hitherto-suppressed cold and calculating thinking-neurons just a bit. Then the agent does a quick financial calculation to "help you estimate" your approximate lifetime vacation spending. And finally you get presented with "the best deal in the world", one where you will be able to reduce your lifetime vacation expenses by more than 50%.
If you have been emotionally captured by now, you will probably go and sign the agreement (because of course, why would you need more than a few minutes to accept the greatest deal on earth?). OR, your cold-calculating-neurons will spring into action and consider the following:
- There isn't such a thing as a free lunch, so something's probably fishy.
- There IS such a thing as a "discount rate" or an "opportunity cost of money".
- Accomodation is just one component of a vacation expense, which includes travel, food etc.
- And finally, what these guys are selling to you eventually is a piece of real estate! Which means, it can be valued to a ballpark figure. Which is what we did. Diamond Resorts offered us a non-ocean-front one bedroom apartment for one week per year for $15,000, with a $46 monthly maintenance fee. So, lets do the math:
$15,000 times 52 weeks is $780,000.
$46 times 52 weeks is $2,400
SO, Diamond Resorts is selling a non-ocean-front facing one bedroom apartment for 780,000 with a 2,400 monthly maintenance fee. Convert this maintenance fee into an installment on a 30 year mortgage, and at the current low rates of around 5%, that fee is equivalent to an implied condo price of $400,000. All in all - the condo costs a cool $1,180,000. Is that a good deal for me? I dont think so, especially since timeshares are not expected to appreciate in value, and in fact can be bought for much cheaper in the resale market.
So then why have hundreds of thousands of people become timeshare owners? I guess probably due to the great marketing campaigns that target the emotions, biased financial calculations that disregard the time value of money, and skewed schedules that prevent you from regaining your senses against this onslaught of targeted selling. Capitalism in its finest form, so to speak!